Lovely therapist,

You might have been in business for a week, a month or a year. You know you have great therapy skills and you were confident on your training but now you are out in the real world everything about your therapy business feels harder than you imagined.

Clients. You know you need them. You know you can help them. So why can’t you find them? You can’t understand why they tell you that you’re too expensive or they get in touch and then you never hear from them again. No one ever told you that finding clients would be so tough.

You’ve done the stuff you thought you were meant to do; you have a website, you have business cards, a logo, leaflets, an advert. You’ve done networking and shared your Facebook page in groups and told everyone that your therapy can help with everything…..but still nothing is working.

Maybe you’ve Googled what to try next, maybe you’ve watched some Youtube videos, maybe you’ve written lists and business plans and all that other stuff you think you should be doing, but still nothing is working. You’re not finding enough clients, you’re not making enough money and maybe you’re getting to that stage or panic. What next? More therapy training, another qualification, more time, more money being spent or maybe it’s time to give up and get that proper job???


It wasn’t meant to be this hard!!! No, it flipping wasn’t! But do you know why it is???


Because we do our therapy training and yes, they teach us how to HELP clients and transform their lives but no one tells us how to market our business so we can find those clients. No one tells us it’s a full time job to sell yourself and your business. No one tells us that we have to learn how to stand out in a sea of therapists and how to write so people listen. No one tells us we are going to have to post 4 times a day on Facebook, learn about hashtags, record videos, design logos, become a writer, a proof reader, an web designer, a work-life balancer plus make the tea and coffee! No one tells us it takes time to build an audience, to get them to know us, like us and trust that we can help. No one tells us that we have to show people we can help and make their life better. No one tells us that we have to remind people what life could look like and that by working with us they can get there.


Why does no one tell us any of it??? No wonder that we struggle to find clients.

I put a boosted post out last night but different to my other stuff I’ve boosted before. It’s had 60 likes already generated 12 new likers on my page and I’ve booked in 5 new YES 5 new clients.

If I ever get to meet you I’m gonna kiss you 😄 since I have been doing your missing piece course. I have turned my business around. I was happy before I’m now ecstatic. Thank you Sarah

I think your magic is working Sarah. I was working on this today, giving my pool some serious thought, when the phone rang. It was a client who has booked in for Monday yay

But the good news is it doesn’t have to be that way. You can learn ALL OF IT. And it won’t take forever or cost the earth. I’ve been where you are right now and I now teach people just like us to market their business so clients can find them and want to work with them.


And the good news is it only takes ONE THING to make a massive difference to you and your business and that one thing is the MISSING PIECE programme. This programme was developed to help fill the gap between your therapy training and creating a thriving therapy business; to teach you the stuff you need to help you bring clients to your diary.

In this 6 week programme I will show you everything you need to know to market your business (without spending a fortune on stuff that doesn’t work) and start filling your diary with clients who will show up and love what you do. No more feeling lost, confused, failing, struggling. Just being really clear about HOW to market your business, WHO you are marketing it to and HOW to bring those people into your diary.


Sound good?


But what will you really get for your money with the Missing Piece programme?

Great question!

This won’t be something you buy and then never do anything with. Every week you will get online content to work through (which is yours to keep) and the we will work through it together (and with a Facebook group filled with other therapists who are working through the same stuff). You will show me your ideas, your thoughts, your plans and I will help make sure they are perfect for your audience, I will help you stand out in a saturated market and I will make sure you are marketing your business so clients are getting in touch and booking into your diary.

Week 1: we are going to get to know each other and I am going to get to know your business. You’re going to let me know what you’ve been doing and trying and what you’d like your thriving dream business to look like.

Week 2: We are going to explore who you are marketing to, what they are struggling with and how you can transform how they feel. This is MASSIVE and is where you will start to see shifts in your business because clients will start to feel like you get them and want to know more.

Week 3: We are going to look at content – how to create it so it connects with clients and they want to see more. We are going to look at the power of your words and how shifting the types of stuff you post can have a massive impact on your diary and help you stand out from that sea of therapists out there.

Week 4: We will look at the message you’re giving to clients – your social media, your website, how visible you are, how focused your message is and how to make sure it’s all working to bring clients to your diary. We are also going to look at your offering; what therapy skills are you selling, how are you selling them and how can you make some changes to make it easier for clients to say yes and have better outcomes.

Week 5 and 6: Then we will spend the last 2 weeks looking at all your other marketing steps and how to build them into your business; blogs, your freebies, newsletters. We will explore why you need them and how they work to bring clients into your diary and then how to actually do them so they attract your WHO.

Each week we will chat, via zoom, as a group and focus on the topic of the week. You can ask any questions and we can go through anything you need help and support with and each week I will have my eyes on your business and the stuff you’re working on to help you make sure you are putting everything in place and it’s all working perfectly for your business. 

PLUS (and new to the programme) we are going to look at how to sell your therapy skills so that clients want to buy. We will look at single sessions vs blocks of sessions, how to make clients want to invest in your help and pay your prices, how to make it easier for them to say yes and how to get clients to sing your praises so other people want to work with you <<<< how you do this will make a MASSIVE impact on your business and how full your diary is and we are going to work together to make sure your offering is perfect for your business and your potential clients. 

By the end of our 6 weeks together you will be confident about who your talking to, the message you’re putting out there, you will be confidently creating loads of content to show that you’re the therapist for them PLUS you will have all your other marketing steps in place so that clients can find you everywhere and totally trust that you are going to transform their lives.

No more stressing, no more wondering where clients are, no more clients who won’t pay your prices or don’t show up on the day, no more wondering if you can make this work or thinking you might need that ‘proper’ job. You have done the hard work and invested in your training and got your qualification, so let me show you how to turn that into a successful, client filled, thriving business.

What we will cover

Module 1: Creating your community

Why you can’t market to the world (and why you don’t really want to)

Working out who is in your pool of potential clients

Niching in the real world

Replenishing your pool with new clients

Module 2: Selling your therapy skills

How to talk to clients so they listen

How to stand out in a saturated market

How to turn your tool box into a marketing magic wand

Wicked websites

What are you offering to clients and how to get them to buy

Module 3: How to set up your marketing journey

Super social media

Blogging for beginners

Mailing lists and why they matter

Videos for video-avoiders


Knowing your numbers (and why it matters)

How to plug your money leaks

Becoming the boss of your therapy biz

Ways to make your therapy biz life so much easier


I’ve never done anything like this before. What if I get lost or stuck?

Don’t worry. Everything is really easy to find and follow, but if you get stuck then just let me know and I will help you out.

What if I can’t get it done in 6 weeks?

6 weeks is just the support you get from me. You have access to all the videos/workbooks etc. FOREVER so you can work through them at your own speed.

How will I know if it will work?

I’ve taught this programme a number of times now and I’ve seen people have massive shifts in their business. Increased inquiries, more visits to their website, more client bookings, more confidence in themselves, more money. Once you learn to market your business in this busy market place you can create the business you dream of.  But, this isn’t a magic wand, you have to put in the work and make the changes.

How long does the course take?

It depends on how long you want it to take. You could binge watch it over a couple of days but I recommend you take your time to work through the modules and put your learning into practice. I’ve spread the course over 6 weeks so you have the opportunity to do this with support from me but you can take as long as you need.

Now, this isn’t a magic wand, this isn’t a blueprint, this isn’t a promise that you can make a million pounds in 30 seconds. This is 6 weeks of work, of learning, of implementing, of stepping out of comfort zone, of thinking differently, of doing. But, it’s not scary, it won’t take hours every day, it won’t make you cry, no one will shout if you fall behind or ask the same question 34 times or if you need a little extra help with something. This is 6 weeks together, to learn the stuff you need to know in order to fill your diary. This is 6 weeks that will help you create the business you dream of.

It’s going to be EPIC.

I have ran this programme lots over the last year and you can see testimonials from other therapists all over this page BUT it’s time for an update and a refresh. So, I’ve added new material making it bigger and I’m offering LOADS more support to this programme. More of me, more of my ideas (I have LOADS of them), more of my eyes on your business, more support, more hand holding, more high fives and hugs. Much, much more. I want you to finish this programme having learned everything you need to get you confident in creating the thriving business of your dreams. So, because the programme and support has grown the price of the programme will double in 2019 (and even at that price it’s a massive bargain!). BUT, I want to give you the chance to get the updated programme with all the additional support at the OLD PRICE of £99.


Until the 24th December you can get the updated Missing Piece programme with all the new content and support for the old price of £99. PLUS you can choose your own payment plan so you can spread the payments if that makes it easier for you to say yes.

You get instant, lifetime access to the programme content and we will kick off with the 6 weeks of support on the 3rd of January.


If you want to FINALLY know what you should be spending your time doing, if you wish you knew how to create content that clients love and comment on and like, if you’re sick of feeling like you’re talking to yourself, if you’re tired of spending hours marketing but getting know where, if you’re tired of clients getting in touch to find out more but then never hearing from them again, if you wonder why it’s not working or what you should be doing instead, if you’re doing stuff but the stuff isn’t working, if you want to learn from someone who gets it, who’s been there and who has been helping therapists for the last few years, if you want to learn alongside other therapists just like you who will cheer you on and support you every step of the way….then this programme is totally for you.

I want my Missing Piece


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The Missing Piece will give you:

Clarity about WHO you are marketing to and who you are trying to bring to your diary.

To know what they are struggling with and how you can make it better.

The tools to write a website that attracts clients rather than scaring them off.

The ability to create content (for social media, your website, your videos etc.) that clients love and connect to.

The confidence to do stuff you’ve been avoiding or didn’t think you could do.

An understanding of all the techie stuff.

Knowing what marketing steps are important, why and how to do them.

The support to make sure it’s all working perfectly.

More inquiries, more clients, more income.

The confidence to be the expert and show them you can help.

The mindset to build a business you love.

But I get it…

You’ve spent a fortune already, you’re not sure if you want to admit that you need a bit of help, you might not want other therapists to know you’re doing this, you might think that if you cross you fingers and hope for the best something will magically change. But this programme will help you change everything. You can be an active part of the Facebook group or you can do it from the privacy of your office/home and no one, but me, need know you’re doing it. And you know deep down that something needs to change otherwise all that investment is going to waste, so why not invest in this, grab an A-mazing bargain and get all the stuff you need to market your business successfully, stand out in a saturated market and fill your diary.

What have you got to lose?


This has made everything make so much sense and I can feel the difference it’s making already. Thank you Sarah

I’m loving the course so far and I’ve definitely learned a lot already


Visits to my website are up 325% – you did that!!


I’ve made the suggestions you suggested and a new client booked in. This stuff really works!!


I’m very comfortable here, and I’m finally able to ask these questions and get sensible answers without feeling silly or stupid or that I should already know! I’ve now got direction and help now, and that was my missing piece!


I’m a total technophobe this is all making so much sense!


Over the last couple of weeks I’ve changed my ads and my messages on social media and the response has been phenomenal. I went full time in January and I set a target of 5 paying clients per week to be upped to 10 by June. Well that last 2 weeks I have had 17 clients per week and the bookings are still coming in!


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Why listen to me?

Well hello there lovely therapist. I’m Sarah Baker, the therapy biz coach. Hypnotherapist, coach, mummy of 2, funny lady from the North East. I gave up my safe career in the civil service to become a hypnotherapist. I donned my rose tinted specs after I finished my training and truly believed if I told everyone I could help with everything then clients would be beating my door down. They didn’t. Fast forward 2 years and I was skint, stressed and wondering what the heck I was doing wrong. I invested my last bit of money in learning how to market my business and I’ve not looked back. I help therapists just like you find clients, fill their diary, create an income that makes them smile and find the perfect work-life balance.
In a saturated sea of therapists I help you find your voice, create a crystal clear message for clients to hear and show you how to get them to listen. I will help you shine like a lighthouse in that saturated market so clients can find you and know that you are the therapist for them. 
I understand how much you’ve invested already. I get how frustrating it is to not have the clients you expected in your diary. I get that you’ve stuff like websites and social media but nothing is working like you thought and it’s taking way more time and effort than you realised. I get it and I know how to make it better. You just have to decide that your therapy business is worth a bit more time and investment to get it where you want it to be.

I want my Missing Piece


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